The Good Of Diversity

Kaiguan Culture believes in the benefit of diversity: ideas mixing, people mingling, cultures intertwining and inspiring.

Music & Arts

We create special moments with music and arts for a variety of communities.

Large Network

We collaborate with a large network of artists, influencers, institutions, galleries, live houses and all the lively components of our surroundings.

Brands Communication

We provide guidance and artistry to brands who want to communicate through culture, associate with creators and reach individuals.


Kaiguan specializes in promoting Chinese contemporary music and Culture events.

With an experience of over 14 years in China, we know our way around the Middle Kingdom. We’re also mobile and adapt well to a variety of cultural contexts.

Kaiguan Culture has organized over 100 events in China and abroad, offering top notch content to festivals, art centers, institutions, Cultural events and established brands.


With an extensive network of cultural institutions and partners, and more than 14 years on the Chinese field, we are able to provide feasibility studies and Cultural mapping to analyze the specific needs and to answer each request with tailor-made programs.

Artistic Direction

We operate as a platform for both local and foreign artists in China and in Europe, offering booking, touring and PR.


We implement middle and large scale events : concerts, festivals or private shows from contracting, accounting to production.

For each project Kaiguan Culture provides editorial work, consisting in substantial press releases, press kits in Chinese, English and French.

We also conceive original communication tools (catalogues, flyers, posters goodies etc…) to fit the identity of each project.

Kaiguan Culture works with an exhaustive Chinese media network. For each project we partner with the corresponding press, online and offline.

We organize press conferences and encounters with the best target media and insure the coverage follow up.

Kaiguan Culture uses local and global tools to communicate on its events throughout China and the rest of the world; you can find us on weibo, Douban, Wechat and Facebook.

Kaiguan Culture can operate as a promoter, an agent or a consultant
for artists, institutions, independent structures and brands.